Exposť Frequently Asked Questions
Latest Update: 8/20/2001
- About Exposť:
- About Advertising:
- About Reviews and Submissions:
- About Subscriptions and Availability:
- About Complimentary Copies:
- Miscellaneous Questions:
What is Exposť?
Exposť is a quarterly publication that had a modest beginning in 1993 as a
supplemental monthly newsletter for John Szpara's syndicated Progressive Rock
radio show "Exposure" (which at the time wasn't even on the air yet). By the
second issue in early '94 the radio show was on the air, but Exposť was
starting to take on a life of its own, reaching far beyond the confines
of Exposure's airwaves. It also became evident that producing it every
month was an unrealistic goal. In the years since the page count has
increased and the frequency has decreased. Our goal today is to produce four issues each year.
Who Reads Exposť?
Persons who are interested in rock based music and other progressive musical
styles created with an ear toward artistic expression and with less consideration
of commercial viability. This includes musicians, labels, merchants and regular
fans from every walk of life who are dissatisfied with the standard commercial
rubbish churned out by the so-called music industry.
Does Exposť have an attitude?
What is the circulation?
As of March 2001, 1250 copies of each issue are printed. Approximately 800 are
sent out immediately to subscribers, label owners, merchants, promoters,
advertisers, libraries, radio programmers and so on wordwide. Approximately
300 more are sold through stores and mail-order merchants, and at concerts.
The remainder are held for future back-issue sales.
What is the publishing schedule?
Our goal is quarterly. Basically we are all volunteers, with outside lives
and jobs. Inadvertently delays come up and we do our best to work around them.
We start an issue when work on the previous issue is nearly completed. plans
in place to better distribute the work should move us toward our goal of meeting
a regular quarterly schedule. Feel free to
contact us anytime about near-term deadlines and publishing dates.
Does Exposť have a Facebook page?
Yes we do. Search for "Exposť Music Newsletter" (NOT Exposť magazine -- unless
you're into skateboarding and fluent in French). The Exposť staff posts news
items of interest there with regularity
How can I get information about advertising?
Go to the Advertiser Information Page. There we have information
about rates, sizes, deadlines, and very detailed specifications on advertising submissions.
Note that Exposť limits advertising to no more than ~25% of content, so it is imperative
that you reserve your ad space in advance.
My band has a new CD. How do I submit it to be
reviewed in Exposť?
If you think that your music is within Exposť's sphere of focus, send a copy
of the release (CD, LP or demo tape) along with bio or other information to:
It will then go into a queue to be reviewed, which the pool of staff writers
draw from. Naturally we get many promotional copies and usually we are swamped
with independent releases and can't get to them all. However, we do our best to try
and get to everything that comes in. If your submission is reviewed you will receive
(at least) a tear sheet of the review. In certain cases and for a variety of
reasons a review may be published on the web page instead of in the publication.
If this is the case we will make an effort to notify you when the review is posted.
Note: All items for review should be accompanied by a letter or a bio. Items
received on cassette or on CDRs will be assumed to be demos, and will be reviewed
in the demos section unless other arrangements are made.
881 State Street #140-404
Pleasant Grove, UT 84062
What determines which reviews get printed and
which go to the website?
Mainly it's the age of the release. Normally we feel that a "new Release" should
mean the current year and the previous year, and the "Archive" section should contain
items of recent issue also... Sometimes we have reviews of things that have been out
several years already, or reissues that were never out of print (just a new issue of
something that's been available all along). Other but lesser criterion are how well
a release fits into the scope of what Exposť covers, and if the release was supplied
to us as a promo or purchased out-of-pocket by one of the writers (the promos have
Can I do anything to make sure my CD gets reviewed?
One word: Advertise. We wish we could publish a review of every item
we receive, but it's just not possible due to constraints of space and
money. We consider many factors in deciding which items we review, but
if you advertise then we will make sure your review gets published, unless
the music is completely out of Exposť's sphere of focus (a dance-pop,
rap/hip-hop or techno disc, for example). In that case you are still welcome to
advertise, but we will let you know up front that the disc will not be reviewed
Does advertising guarantee a good review?
Absolutely not! Advertising can guarantee that we publish a review of your
music, but it will not affect the content of the review. Our writers offer honest,
comprehensive, and critical reviews that first and foremost serve the readers of
Exposť, and no amount of advertising can "buy off" that critical aspect and honesty.
What is a Roundtable Review?
Two or more reviewers (typically three) each write a seperate review of the same
release. Exposť is the first (and to our knowledge the only) progressive music
publication to offer this type of review. We premiered it in issue #4 back in '94
with a few releases, and the response was so overwhelming we decided to contunue
and expand the section. Today we typically review over 12 releases this way in
How can I get a Roundtable Review for my release?
Roundtable Reviews are reserved for new releases and newly released archival
recordings of significant importance. Typically an artist in the roundtable
section has had at least two prior releases, and has generated enough interest
through those releases to create a degree of anticipation for the current release.
In general, Live releases are not considered for the roundtable section unless
they contain a significant amount of previously unreleased material (Tipographica's
"God says I Can't Dance" is one such example). When requested, the
artist/label should supply Exposť with three (3) copies of the release
to be considered for the roundtable section, but simply sending three
copies does not guarantee that the disc will receive a roundtable review.
Will promos I send be considered for airplay?
No. Exposť and Exposure Radio went separate ways at the end of 1996, and there
is no longer any cross-involvement between the two projects (in fact Exposure
Radio is not currently on the air). As with the Exposť Concert Series, we are allied,
but seperate entities.
How can I get information about subscribing?
Go to the Subscription Information Page. All the information
you need is there.
Can I subscribe with a credit card?
Absolutely. Go to the Subscription Information Page. All
the information you need is there, or go directly to
The Artist Shop, or place your
order by phone at (330) 929-2056 (10AM-9PM Monday-Friday, 11AM-6PM weekends). The
Artist Shop is the official website offering subscriptions to Exposť, although single
issues can be purchased at a number of places.
Can I get a free sample issue before I subscribe?
No. Buy a copy for six bucks. Or better yet, just subscribe... you won't regret it.
It costs over two bucks just to mail a single copy.
If we gave out freebies to everybody who asked for them for whatever reason we'd be
headed for the poorhouse like fast.
I am a merchant and would like to carry Exposť at my store/mail-order business.
Do you have a special price for resellers?
Yes. Basically it's one-half the cover price with the reseller bearing the full cost
of shipping, paid in advance (unless other arrangements have been made). For domestic (USA)
destinations, magazines are sent by "Media Mail" rate for quantities over six, or by Priority
Mail for quantities of 4 or 5. For overseas, the rates are changing all the time so it's
impossible to predict until we actually send them. Hopefully that will stabilize soon.
Email Exposť for more information and to get started.
How do I know when my subscription has expired?
Normally we include a bright colored slip of paper in your final issue alerting you to
resubscribe. It used to be full page, then went down to a half page, now it's a quarter page.
Just keep an eye out for it when you open the envelope. In addition you can tell by the
"number" portion of the code after your name on the mailing label. The number portion is
the final issue of the current subscription. See the next question for what all the other
What do the codes on the mailing label mean?
On the mailing label, after your name, you will see a code - enclosed in parentheses.
There is always at least one character, which represents how you are entered in our
mailing database: C=Complimentary (every issue), I=Complimentary (this issue only),
L=Label, M=Merchant, P=Publication, W=Writer, S=Subscriber. If you are Subscriber,
the S will be followed by a 2 digit number which is the last issue of your current
subscription (see previous question). Also, if you are a subscriber, the two-digit
number is followed by a code: D=Domestic Delivery, S=Surface Delivery, A=Air Mail.
The latter two apply to overseas subscribers only.
I am Gray Matterson, guitarist and leader of the Crawling King Snakes.
What determines if I get a complimentary copy or not?
People who receive free complimentary copies are: Labels who send us releases every issue
with regularity, artists who we have covered in our feature section, other publications we trade with,
and merchants, labels, and artists who advertise in any particular issue. If you are an independant
artist and have sent us a release which has been reviewed in some particular issue, you will
receive either a full copy of that issue or a tear sheet with the review on it. If you are an artist on a
label that sent us a promo of your disc, the label will receive a complimentary copy of
Exposť; If you would still like a copy of the Issue with the review in it, you may purchase
a copy. We can also send an "electronic tear sheet" of the review by email.
What is the status on the next issue? When will it come out?
We normally post status on the current issue, and any issues in progress on the
"NEWS" page of this website. We can't always predict ahead of time exactly when it will
come out (too many variables, like essential people going on vacation, delays caused by
advertising shortfalls, and a long queue at the printer), but any major production
milestones will be posted there.
Why did you guys stop including an index with each issue?
First a little background. We began including an index with Issue #14, and stopped with
Issue #20. It was a good idea and we didn't want to stop, but due to the greedy and
extortionate overseas rate increases imposed by the US Postal Service, it became
imperative that we keep each issue under 8 ounces (which, beginning with issue 21 now
included a free CD as well). The casualty was the printed index, which would (in the case
of an 84 page issue) add just enough weight to make it go over the line.
The good news is that beginning with issue #19, we have made the index available on
this website as a PDF file, viewable with Adobe Acrobat Reader (downloadable for free).
If you are reading this, then the Index is only a couple clicks away on our
The CD was broken in shipment. How can I get a replacement?
We usually have a few extra copies of the CD produced precisely for this reason. First,
contact us at Exposť and let us know about it. Mail a piece
of the broken CD to us at our mailing address: 6167 Jarvis Ave. #150, Newark CA 94560 USA,
and we will send you a new one.
Why don't you print Exposť in full color?
We have investigated this very carefully. The costs required for full color printing (or even
partial color) would require well over 300% of the revenue we currently take in for advertising.
We would spend all our time hustling advertising, and as a result the quality and integrity
of our content might suffer.
Certainly we could charge more for ads in full color, but the long and the short of it is
that our advertising to content ratio would need to rise to about 55% (or greater) of each issue
just in order to break even. Exposť has always been about knowledge, expertise and
information - not gloss, color, and looking pretty. If that's what you want, there are other
music periodicals you can subscribe to that provide this.
Whatever happened to John Szpara?
A little background: John Szpara was the original Publisher of Exposť, from Issue #1 through
around issue #10. John is and always was a highly motivated multi-tasking individual, and
at the time Exposť began, John was also driving the Exposure weekly Progressive Radio Show
(which at its peak was carried on about 6 stations nationwide), he had a regular day job
as a desktop publisher, had a rapidly growing Satellite TV installation business, and was
doing several other things on the side. Eventually the success of the satellite business
left no room for Exposť, and eventually his radio show as well. The task of publishing got
kicked around for a few issues, but settled with Paul Hightower since Issue #14.
John is still around, living in Hollister, California (an hour south of San Jose), still
attends the music festivals regularly, and has a growing collection of Fiero's!
Anyone wishing to contact John can do so at
What's the current status of the Exposť Concert Series? I haven't
heard of any new shows in a long time...
The Original Exposť concert series ran from November 1996 through October 2000, with a
total of 27 shows to its credit. Since October 2000 the series has stopped.
What's the relationship between Exposť and Gnosis? I see that many
of the Exposť people are involved in it in some capacity. What gives?
Gnosis was founded by Exposť Staff Writer Mike McLatchey, along with two other knowledgeable
progressive music experts Dirk Evans and Tom Hayes (the latter who has written for Exposť as
a guest contributor on a few occasions). Early on, Exposť editor/publisher Peter Thelen,
editor Sean McFee, and former Exposť staff writer Mike Borella joined Gnosis, and since then
staff writers Mike Ezzo, Jeff Melton, Jon Davis, and Henry Schneider have joined the team as well.
Many other Exposť writers have contributed to the reviews section of Gnosis. However, it should
be noted that Gnosis is NOT Exposť or even a branch of Exposť, and it involves many more people
who have nothing to do with our publication, but are involved in other endeavors within the
progressive community (including other publications). Gnosis is a very inclusive project which is
intended to be a first step to build bridges in the prog community.
Any Questions or Comments? E-Mail: Exposť